The
Company:
Pat Murray had been working in sales within the catering sector
for many years and became aware of a gap in the market to
supply high quality, pre-prepared mayonnaise to restaurants
and catering establishments. He established his own business
to satisfy this niche and in 2000 Crossgar Poultry purchased
the company to form Classic Sauces.
The Project:
As more entrants came into the market supplying similar mayonnaise
products and consumers’ tastes became more and more
sophisticated, Pat recognised that the business would have
to look to new products and new markets in order to continue
to grow. His strategy was to move into the area of dips and
sauces that could be sold to suppliers of valueadded food
products to the major multiples. But without the technical
knowledge to develop this range, Classic Sauces needed assistance
with product development, testing and sampling.
Making it Happen:
- MTP
- Invest NI - Innovation Credit
- Invest NI - KTP Programme
- CAFRE (Loughry Campus)
- Beechill Laboratories
Having met with an MTP Field Officer, a
Project Manager role was established to oversee the development
of the new products. Through the Invest NI Knowledge Transfer
Programme a graduate in Food Technology from Loughry Campus
was appointed. MTP was engaged to advise on further product
development criteria and product testing of new recipes, which
included a Cajun, black peppercorn and a curry sauce. MTP
organised an ‘Innovation Credit’ which is funded
by Invest NI. This enabled the product development to take
place. Classic Sauces were referred to CAFRE and Beechill
Laboratories by MTP for tests to be carried out in the areas
of shelf life and general product quality analysis.
The Result...
The new sauces were successfully introduced and are being
supplied to a number of key suppliers to retail multiples
across the island of Ireland and Great Britain. With a considerable
increase in turnover and further new recipes in development,
consideration is being given for increased investment from
the parent company that will expand the production capacity
even further.
Pat Murray: “MTP
were able to bring additional technical expertise to the table.
This has given us the ability to expand our product range
and the competitive edge needed to meet the stringent quality
standards expected from suppliers to the major UK multiples.”
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