Mac's Quality Foods Ltd
Managing Director, Danny McIlroy, Dunmurry

The Benefits:
Generation of new products with expected sales of £25,000 per year resulting in a Net Present Value* to the company worth £50,000.

The Company:
Mac’s Quality Foods Ltd. is based in Dunmurry. It manufactures a range of frozen added value meat, poultry and fish products. The company supplies customers in Northern Ireland and the Republic of Ireland and currently employs twenty people.

The Project:
Managing Director, Danny McIlroy was keen to develop a range of added value poultry and fish products that could be competitively exported to the Republic of Ireland. Assistance was required with the formulation of the products, the preparation of customer samples and product testing. At this point a meeting was held between an MTP Field Officer and Danny to explain the services and assistance that could be provided by MTP and its partner organisations.

Making it Happen:

  • MTP
  • Invest NI - Innovation Credit
  • CAFRE

Expertise was identified at College of Agriculture, Food and Rural Enterprise (CAFRE) – Loughry Campus who undertook the development work and provided Mac’s Quality Foods with a choice of recipes for each of the product types. The company chose the recipe, which met the required cost criteria and the type of product they required. Loughry also undertook product analysis to ensure legal compliance. The Invest NI Innovation Credit grant scheme was used to support the work undertaken.


The Result...

The chicken products have been successfully launched and are expected to generate sales which will give the project a Net Present Value of £50,000.

Danny McIIroy:
“ I was delighted with the work carried out and would describe the experience of working with CAFRE as very good.”